Yogurtland x Severance
Sever your brain
In collaboration with Apple TV, Yogurtland’s new, ultra-cold, liquid nitrogen Severance froyo gives you a brain freeze so strong that you’ll experience what it’s like to be severed from reality. Try it once at our Finance District, Manhattan pop-up, and you’ll forget you ever had an outie.
The joy of interpersonal relationships
Decide which Severance character will get brain freeze along with you with these limited edition, 3D printed cups.
Please make an approved selection
The new brain freeze inducing menu will make you forget you ever had an outie outside of Yogurtland.
Maintain the spirit of productivity
These temperature activated and color changing spoons reveal data refining numbers to remind you that you are still at a place of work as you partake in yogurt merriment.
Say “Macrodata Refinement!”
Enter the Severance elevator photo booth and scan the QR code to share your froyo innie instantly to socials.
Teaser billboards appear in the weeks leading up to the pop-up experience
CW: Emily Saxe
ADs: Anna Schults and Aurelie Diaz