Swiss Miss
Swiss Miss in July
Hot chocolate sales dip in the summer, so this July, Santa and his elves take to the beach to promote hot chocolate in the new old-fashioned way: Swiss Miss’ new line of iced chocolate.
Santa came to slay
Santa and his elves peruse each beach in Swiss Miss branded wetsuits, bikinis, and speedos, encouraging beachgoers to enjoy a cozy iced chocolate. Swiss Miss is on the scene interviewing them and posting it all to socials.
Say, what’s in this drink?
Be nice, and Santa might just gift it to you.
And which iced chocolate would you like, little boy?
Dashing to the sand
Right before the event, Swiss Miss posts on socials that according to NORAD’s Santa tracker, Santa is bizarrely leaving the North Pole in the middle of July and heading straight for the beaches of North America.
Santa Claus is coming to town (early)
In the weeks leading up to the event, summer-themed Santa ads appear on the beaches of Jersey Shore, Myrtle Beach, and Panama City Beach.
CW: Emily Saxe
ADs: Adison Christiansen & Anna Schults